TSB Research

Africa is a continent of immense diversity, comprising 54 countries and a population exceeding 1 billion. Despite challenges such as economic instability, corruption, and underdevelopment, the continent has shown remarkable potential for growth and innovation. Between 2000 and 2012, Africa experienced unprecedented economic transformation, spurred by technology adoption, the rise of a middle class, and increased foreign direct investment (FDI). Key sectors such as fintech, telecommunications, healthcare, tourism, and agribusiness present unique opportunities for market-creating innovations. However, the investment landscape requires careful navigation of challenges such as governance issues, infrastructure deficits, and timing