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Disrupting FMCG consumer behavior

Disrupting FMCG consumer behavior - Mapping the Impact of COVID-19 on Indian FMCG Market

Driven by changing lifestyles, easier access, rising income levels, and growing needs the FMCG sector in India is the fourth largest sector in India. While the urban sector accounts for the largest revenue share, the rural sector is rapidly growing and along with semi-urban segments contributes 50% of total rural spending...

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INDIA'S LIFELINE IN THE TIMES OF A PANDEMIC

Brewing Up a Storm: Mapping the Growth of India’s Craft Beer Market

The wave which started with the launch of Doolally nearly a decade back, in Pune circa 2009, has evolved into a movement providing a new direction to India’s beer culture. One which promises to bottle a bit of India in your beer, in some cases...

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INDIA'S LIFELINE IN THE TIMES OF A PANDEMIC

The Future of Fashion Ecommerce

The rise of E-commerce has been well documented since its emergence in the mid 1990s, with increasing consumerisation of technology. While the COVID-19 pandemic has caused the economy to take a tailspin, it has prompted a digital revolution, with E- commerce sucking...

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INDIA'S LIFELINE IN THE TIMES OF A PANDEMIC

India’s Access to Improved Infrastructure

In a literal sense, essential infrastructure forms the foundation for any municipality, city or state. This typically includes public infrastructure like roads, hospitals, schools, telecommunication lines, and water & sanitation connections. These services anchor all economic activities and build the base for society...

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INDIA'S LIFELINE IN THE TIMES OF A PANDEMIC

India's Lifeline in the Times of a Pandemic

In a very literal sense, the rail network of any country knits it together and aims to connect all regions. This is even more pertinent in the subcontinent. Since its inception during the colonial period, the transport provider has connected areas through the length and breadth of the country...

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Market Sentiment During COVID-19

India’s Road to Electric Mobility

Mobility lies at the center of every urban city. Cars and buses hurtle down roads; scooters and bikes attempt to find nooks and corners to fit into and people move from one corner of a city to the other, without giving it much thought. When this ability to move comes under stress, it is equivalent ...

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Market Sentiment During COVID-19

Market Sentiment During COVID-19

With the recent relaxation of the nationwide lockdown in India, the country is set to tentatively restart the stalled economy. As per the Home Ministry’s guidelines, certain sectors, including agriculture, IT services, manufacturing in special economic zones and coal & mineral production, have been...

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Public Goods, Free Riding, Research and Development and Manufacturers in China

Shared Economy: Student Hostel Accommodation in India

Globally, the rise in population and rapid depletion of resources has driven a need for technological innovation and redefining the aspects of businesses. Economies have been striving for sustainable and community driven...

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An Overview of the Spices Market of India

An Overview of the Spices Market of India

Historically, India has been known as the ‘home of spices’. According to the Ministry of Commerce and Industry of India, India is one of the largest producers of spices in the world with about 75 varieties out of the 109 listed by the International Organization for Standardization...

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